EXTEND TO MOBILE

M:Ad is the first competitive tracking service for mobile web advertising. M:Ad leverages M:Metrics’ proprietary data collection technologies and measurement science expertise to provide a much anticipated glimpse into who’s advertising what, where and when on mobile—the most ubiquitous, personal advertising medium ever.

GET THE ANSWERS YOU NEED

M:Ad data provides media buyers and sellers with the power to explore and discover key information:

• Who’s advertising in your category?
• What are they advertising: brand vs. product vs. promotional messages?
• Where are they advertising: seasonality of campaigns, rotation of creative?
• What do the campaigns look like?
• How have they changed over time?
• Who’s new this month?
• Who’s been around every month?

ONLY FROM M:METRICS

M:Metrics is the mobile media authority. We recognize that convergence is rapidly moving everything to the mobile phone, making the need for trusted mobile media measurement data and insight greater than ever.

M:Ad adds mobile advertising tracking to M:Metrics’ comprehensive suite of mobile media measurement and insight offerings. To learn more about M:Ad, contact us today.

M:Ad gives media buyers and sellers a valuable grasp of the mobile advertising landscape:

Who’s advertising what on the mobile web?
Ads are classified by industry, company, division and product/service and by industry/sector to reveal the leading advertisers in the leading markets.

When are they advertising?
Filter ads by week, month, quarter and year to identify seasonality and campaign rotation.

Where are my competitors advertising?
Filter by operator, on-deck or off-deck, and site/genre.