День: февраля 16, 2010
Лектор: Susan Engleson
Событие: comScore Webinar
Understanding consumer online shopping behavior and competitor online strategies has never been more important for health insurance companies looking to generate new leads, write new business, and steal market share from competitors, both in the individual health plan arena as well as in the Medicare Supplement business.
During this session, Susan Engleson reviews the trends and strategies that are driving online health insurance, including:
- Visitation and quoting at health insurance company and aggregator sites
- Online display advertising for health insurance
- Consumer search behavior and insurer and aggregator search strategies
