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End-to-End Advertising Effectiveness


comScore AdEffx™ is elevating advertising measurement.

Advertising Effectiveness

From streamlined workflow tools to the revolutionary new validated Campaign Essentials, AdEffx brings a new level of confidence and continuity to the industry.

When it comes to advertising effectiveness, AdEffx is the one solution for maximizing total success. Plan, test, validate and evaluate success with a single, comprehensive solution designed for today’s cross-media world.
Need a lift? Request a live demo today.

Plan with Power

Identifique e crie perfil de consumidores on-line. Descubrar onde é melhor alcançar um público-alvo. Demonstre o valor de um site definindo as características do visitante. As soluções comScore Media Planning and Analysis oferecem as ferramentas de ponta necessárias para identificar, alcançar e focar em audiências on-line. Saiba mais

Creative & Messaging Optimization

AdEffx test campaign strength

Are your ads strong enough to make an impact? Creative & Messaging Optimization solutions for up-front strategies, early-stage ideas and fully-produced executions greatly increase the chance of in-market success. Saiba mais

validated Campaign Essentials

validated Campaign EssentialsTM (vCE) is an integrated solution for complete campaign delivery validation and in-flight optimization. Saiba mais

Lift & ROI Measurement

Advertising Effectivenss - Lift & ROI Measurement

Whether the objective is to increase online activity, lift brand perceptions or sell products online or in-store, AdEffx Lift & ROI Measurement solutions evaluate what works and which publishers, creatives and data providers are driving the greatest impact. Saiba mais

Produtos e serviços