In today’s complex advertising environment, the ability to prove the effectiveness of online advertising is critical. Being able to quantify a campaign’s impact based on specific goals is a must. And, maximizing the return of every marketing dollar via these insights is a necessity.
Whether the objective is to increase online activity, lift brand perceptions or sell products online or in-store, AdEffx Lift & ROI Measurement solutions evaluate what works and which publishers, creatives and data providers are driving the greatest impact.
Lift & ROI Measurement is part of the comScore AdEffx end-to-end advertising effectiveness solution. Request a live demo.
Suite Products
Action LiftcomScore Action Lift oferece a redes de publicidade, divulgadores, anunciantes e agências a inteligência objetiva e quantificável necessária para validar, modificar e melhorar seus investimentos de marketing on-line. |
Brand Survey LiftcomScore Brand Survey Lift quantifica a eficácia de uma campanha de marca, medindo o aumento na consciência, recall da mensagem, intenção de compra e alterações em atitudes do consumidor através de uma rigorosa metodologia de teste e controle. |
AdEffx Brand Survey Lift™ MobileAdEffx Brand Survey Lift™ (BSL) Mobile quantifies the brand impact of a mobile campaign, providing actionable insights into the effectiveness of advertising across the mobile web and applications. |
Offline Sales LiftcomScore Offline Sales Lift oferece uma visão multidimensional da eficácia do marketing on-line em compras off-line, emparelhando dados do painel comScore com bancos de dados de terceiros. |
Online Sales LiftcomScore AdEffx Online Sales Lift™ measures the impact of online advertising on e-commerce sales over time, including consumers’ latent purchase behaviors which cannot be captured by click- or cookie-based metrics. Online Sales Lift measures sales impact across all sites on the Internet, allowing marketers to get a complete view of their online market share. |
