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comScore Case Study: Federal Trade Commission

Data: Agosto 24, 2009

Palestrante: comScore, Inc.

Evento: comScore Case Study

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comScore provides accurate intelligence on online film advertising to help the Federal Trade Commission fulfill its consumer protection mission. The combination of Ad Metrix and Media Metrix helps the FTC determine where movie studios are placing their ads and assess the appropriateness of these placements based on site characteristics and demographics.