| Data | Fevereiro 8, 2012 | |
|---|---|---|
| Locação |
Hilton San Diego Bayfront San Diego, CA United States |
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| Palestrante | Elise Neel, VP Marketing Solutions Media, comScore, Inc. | |
| Tempo da sessão | 8:30 a.m. - 9:30 a.m. |
| Descrição |
Keynote: The Power of Like: How Brands Reach Fans and Friends through Social Media Marketing While most brand marketers today are intensely focused on their social media efforts, many express frustration at the inability to quantify its value or incorporate it into their marketing mix. Specifically, many marketers are seeking a reliable way to measure the impact of their social media efforts on Fans and Friends-of-Fans using familiar marketing mix metrics like reach, frequency and GRPs. |
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