| Data | Setembro 16, 2010 | |
|---|---|---|
| Locação |
Helen Mills New York City, NY United States |
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| Palestrante | Eli Goodman, Search Evangelist, comScore, Inc. | |
| Tempo da sessão | 1:30 p.m. - 2:30 p.m. |
| Descrição |
Targeting Your Ultimate Consumer: Specific Demographics and Real Life Applications The most successful digital marketing campaigns usually have one thing in common: an understanding of the target audience - how they behave, how they interact with digital channels - how to ultimately reach that target demographic with a compelling message. Panelists will present the latest research on "Women on the Web" consumer behavior, highlighting variations among the female demographic. Covering psychodemographics and real life applications, learn what you can do with this data to improve your search marketing campaign and reach your target customer. |
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