Vital Digital Market Intelligence for the Academic Community
Understanding the important connection between education and innovation, comScore works closely with universities around the globe to bring its industry-leading products, solutions and insights into the academic-research and classroom setting.
comScore University and Academic Solutions provide professors, researchers and students with accurate, reliable and comprehensive media intelligence needed to help them better understand the ever-changing digital landscape.
comScore in the Classroom
comScore offers discounted subscriptions to universities so they can bring the industry’s most preferred online audience measurement solution into the classroom. Using comScore Media Metrix, students learn how to analyze site visitation, category trends, visitor engagement and more.
comScore Data for your Research
To support primary academic research into online behavior, comScore offers disaggregated datasets containing the domain-level browsing and buying details of a random sample of 50,000 computers sourced from the comScore panel. The database includes buying behavior classified by product, category and total shopping basket. Subscriptions are available through Wharton Research Data Services (WRDS).
comScore Academic Studies
comScore analysts are dedicated to industry innovation and research. Check out our latest work here.
To learn more about comScore University and Academic Solutions, please contact us today.
Key Advantages
- Meaningful Insights: Leverage the power of fully integrated behavioral, purchasing and attitudinal data
- Customizable Solutions: Design studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies
- Unparalleled Accuracy: Leverage the power of comScore's PC and mobile Internet user panels to understand consumers' online behavior
Testemunhos
Kellogg students love working with “real” data. This exercise was a very positive way to expose the students to the breadth and depth of comScore information.
