Understand Competitive Performance and Online Marketing Strategies
Retailers, travel suppliers, financial analysts, credit card issuers, publishers and manufacturers require visibility into online sales trends.
comScore e-Commerce Measurement™ is the industry standard, providing the most accurate, timely and comprehensive view of consumers’ online shopping and spending behavior.
Highlights
- MASSIVE: Leverages the comScore panel of more than 2 million Internet users to track e-commerce behavior and trends
- ACCURATE: Reports e-commerce sales weeks before the U.S. Department of Commerce – and is consistently within a few percentage points of the Government’s estimates
- ROBUST: Captures actual purchase behavior from shoppers' checkout pages rather than simply relying on URL-specific page counts or measuring secure sessions
- DETAILED: Measures all pricing, online promotion and advertising activity, allowing for a precise understanding of the drivers of consumer choice
Benefits
For Retailers:
- Better understand online consumers' behavior prior to making a specific category purchase
- Determine the impact of your online marketing efforts—including display, search and your website as a media channel —on online and offline sales
- Monitor competitive performance and online marketing strategies, including which are most successful at driving traffic and purchase behavior
- Determine the success of website strategies, like in-store pickup and free shipping, in regard to penetration
- Identify where consumers who visit your site but do not make a purchase ultimately end up buying, and quantify the lost opportunity associated with these consumers
For Travel Suppliers:
- Measure competitive performance across all online booking vehicles —including supplier sites and online travel agencies (OTAs)
- Gain insights into what consumers do online within the weeks and months prior to booking, including how they leverage search, competitive sites and OTA partners
- Understand how competitive online marketing tactics drive traffic and ultimately bookings
For Financial Analysts:
- Monitor online spend patterns to better assess quarterly sales performance of public retail and travel equities prior to the release of their financial results
- Track online sales trends by product category, online retailers and travel sites
- Gauge the overall strength of the e-commerce marketplace, including by region or specific country
- Assess credit card brand and issuer promotions as well as co-branded opportunities as they relate to share within the e-commerce space
- Better understand how income segments are transacting online
For Publishers:
- Demonstrate to advertisers the value of running campaigns on your website
- Tailor your hosting solutions to retailer clients based on e-commerce trends
To learn more about comScore e-Commerce Measurement, please contact us today.
comScore e-Commerce Measurement helps you answer questions such as:
- How do my conversion rates differ from my competitors, and how is this changing over time?
- What role does my website play in driving sales at my physical retail location?
- What do consumers do online prior to making a purchase, and how can I leverage that information to better reach them during key stages of their decision making process?
- Where do consumers who visit my site but don't buy on my site ultimately make their purchase? Why do they choose a competitor?
- What online marketing tactics are my competitors using and which are driving sales?
Testimonials
comScore consistently nails the consumer e-commerce numbers. It's encouraging to know how close comScore's numbers line up with Department of Commerce data.
Geoffery Ramsey
CEO and Co-Founder, eMarketer
