Mobile is one of the most widespread and fastest growing media channels in the world, making reliable measurement key to success.
comScore’s comprehensive set of mobile measurement products helps clients from across the mobile, technology, media, and advertising ecosystems identify and profit from key trends in this dynamic market. Using multiple methodologies to measure the complex relationships between consumers, media and mobile devices, comScore delivers tools and insights that help companies build smarter businesses.
Ad Metrix Mobile 2.0comScore Ad Metrix Mobile 2.0 empowers advertisers, agencies and publishers by identifying which advertisers are running mobile display campaigns, where they are running these campaigns and which ad servers are delivering the advertisements, helping to bring needed insight into today’s mobile advertising landscape. |
AdEffx Brand Survey Lift™ MobileAdEffx Brand Survey Lift™ (BSL) Mobile quantifies the brand impact of a mobile campaign, providing actionable insights into the effectiveness of advertising across the mobile web and applications. |
Device EssentialscomScore Device Essentials™ is the only solution of its kind to provide insight into unique digital device usage across the globe, offering detail into device characteristics, connection type, and geography. |
GSMA Mobile Media Metrics (MMM)Mobile internet usage is accelerating, driven by the rise of the smartphone. The media industry demanded comprehensive and granular measurement. In response, O2, Vodafone, Orange, T-Mobile, 3 and the GSM Association (GSMA)—the mobile operators’ industry trade body—are publishing the next generation of media reporting in partnership with comScore in the U.K. |
Mobile AdvisorcomScore Mobile Advisor™ Reports provide insight into the key trends shaping the mobile landscape across specific industries including the smartphone, financial services, retail and travel environments, delivered in an easily-digestible format that highlights the key takeaways important to your mobile strategy. |
Mobile Metrix 2.0comScore Mobile Metrix® 2.0 brings comScore’s Unified Digital Measurement™ to smartphone devices, combining on-device metering with census-level data to provide the most accurate and detailed view into U.S. mobile media usage across apps and the mobile web, providing actionable insights for advertisers, agencies, publishers and app developers. |
MobiLensFrom web browsing and app usage to social networking, messaging and multimedia, your audience is going mobile. comScore MobiLens™ provides an unparalleled view of the U.S., European, Japanese and Canadian mobile media landscapes, connecting data on mobile consumer behavior and device capabilities to help you reach and engage consumers. |
Plan Metrix MobilecomScore Plan Metrix Mobile, an extension of the industry-leading comScore Plan Metrix® service, provides an unparalleled view of the mobile consumer by combining reported mobile behavior and key mobile device ownership characteristics with comprehensive attitudinal, lifestyle and product usage information. |
