When it comes to advertising effectiveness, AdEffx is the one solution for maximizing total success. Plan, test, validate and evaluate success with a single, comprehensive solution designed for today’s cross-media world.
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Media Planning & Analysis Transform the heavy lifting of media planning to barely lifting a finger. comScore Media Planning & Analysis solutions offer the world-class tools needed to identify, reach and target online audiences. Learn More	Creative & Messaging Optimization Are your ads strong enough to make an impact? Creative & Messaging Optimization solutions for up-front strategies, early-stage ideas and fully-produced executions greatly increase the chance of in-market success. Learn More
validated Campaign Essentials validated Campaign EssentialsTM (vCE) is an integrated solution for complete campaign delivery validation and in-flight optimization. Learn More	Lift & ROI Measurement Whether the objective is to increase online activity, lift brand perceptions or sell products online or in-store, AdEffx Lift & ROI Measurement solutions evaluate what works and which publishers, creatives and data providers are driving the greatest impact. Learn More