Because businesses have very specific and unique objectives, they require sound, customizable research to get the answers that matter most. This is why clients partner with comScore to field custom behavioral and survey studies that provide actionable, relevant and reliable results.
comScore Custom Research studies leverage comScore’s massive panel, sophisticated methodologies and expert analysts to deliver industry-leading marketing insights. To learn how comScore can design studies tailored to your specific needs, please contact us today.
Benchmarking StudiescomScore Benchmarking Studies empower marketers by capturing a holistic view of customers' online advertising media consumption, detailed website visitation trends and other online activities. |
Customer Satisfaction StudiescomScore Customer Satisfaction Studies provide marketers with the powerful insights needed to quantify the degree to which a specific product or service meets customers’ expectations. |
e-Commerce MeasurementcomScore e-Commerce Measurement is the industry standard, providing the most accurate, timely and comprehensive view of consumers’ online shopping and spending behaviors. |
FocusSitecomScore FocusSite eliminates the inherent weaknesses of traditional focus group research by leveraging a unique online discussion technique to engage a large number of research participants – across diverse geographical locations – within a matter of days. |
Persuasion ResearchcomScore Persuasion Research provides in-depth analysis on the effectiveness of site design and communication tactics as well as insight into the behavior and demographics of a site’s visitors. |
Segment Metrix 2.0comScore Segment Metrix® 2.0 provides actionable insights into the online behavior of Internet users across a variety of robust industry-leading segmentation schemes, helping marketers and publishers understand the online behavior of their target audiences. |
