| Date | October 1, 2010 | |
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| Location |
Fashion Institute of Technology New York City, NY United States |
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| Speaker | Tania Yuki, Senior Director Product Management, comScore, Inc. | |
| Session Time | 12:45 p.m. - 1:30 p.m. |
| Description |
Panel: We Know What You Watch Tracking beacons, advanced analytics, and other web video measurement tools help creators better understand their audiences. They help firms target consumers more effectively, and are an important part of the new web-based creative economy. But should we accept that advertisers know our intimate preferences, and that they watch our every keystroke? When does this kind of behavioral tracking go too far? And how can we tell the difference between sophisticated analytics and straight surveillance? This session probes deep questions of privacy, identity, and the future of the media system—in which you watch media and media watches you back. |
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