Online Marketing and Social Media Strategies for Travel

Date	October 6, 2010
Location	Deluxe Andel's Hotel Prague Prague Czech Republic
Speaker	Jeremy Copp, VP Mobile Europe, comScore, Inc.
Session Time	9:00 a.m.

Description	Get the Facts You Need on How Fast Mobile in Travel is Evolving The number of Europeans accessing the web via mobile devices has increased to X% in 2009. Your customers are trying to access your brand via mobile - but are you ready? Get facts you need to proceed. Who is the European mobile travel consumer? What are they searching for? What are their expectations of your brand and communications? Which mobile devices do they use? How frequently do they use them to research and book travel products? How will the travel industry adapt to mobile?

Description

Get the Facts You Need on How Fast Mobile in Travel is Evolving

The number of Europeans accessing the web via mobile devices has increased to X% in 2009. Your customers are trying to access your brand via mobile - but are you ready? Get facts you need to proceed.

Who is the European mobile travel consumer?
What are they searching for?
What are their expectations of your brand and communications?
Which mobile devices do they use?
How frequently do they use them to research and book travel products?
How will the travel industry adapt to mobile?

Conference Registration and Additional Information