| Date | September 28, 2010 | |
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| Location |
Hilton New York New York City, NY United States |
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| Speaker | Eli Goodman, Search Evangelist, comScore, Inc. | |
| Session Time | 11:30 a.m. - 12:15 p.m. |
| Description |
Is Google Taking Too Much Credit? Google recently announced that its search and advertising tools generated $54 billion of economic activity in the U.S. in 2009. But, as we all know, there are a number of different factors that contribute to sales conversions both on and offline. In this session, we’ll examine the role of search in the media mix and discuss best practices for evaluating performance across all channels. We’ll also look at some of the more evolved attribution models being deployed by search marketing advertisers, agencies and technologies. |
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