| Date | September 28, 2010 | |
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| Location |
Crowne Plaza Hotel New York City, NY United States |
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| Speaker | Anne Hunter, VP Advertising Effectiveness Products, comScore, Inc. | |
| Session Time | 12:25 p.m. - 1:10 p.m. |
| Description |
When Money Moves to Digital, Where Should It Go?: Identifying the Right Media Placement Strategies for Your Display Campaigns As more dollars move to digital and the brand building value of display becomes inherently clear, the question becomes, “Which media placement strategy should I use and when?” Join comScore and ValueClick Media for a first-of-its-kind research analysis of the relative effectiveness of a variety of popular and innovative advertising placement strategies. The research, which utilizes comScore AdEffx Action Lift, includes insights from over 100 digital campaigns. Explore the impact of different placement strategies, including retargeting, contextual, audience targeting and premium and efficiency pricing models, have on consumers' site visitation and trademark search behavior. |
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