| Date |
October 18, 2010
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|
| Location |
Hyatt Bellevue
Philadelphia, PA
United States
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| Speaker |
John Mangano, VP Marketing Solutions, comScore, Inc.
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| Session Time |
1:15 p.m.
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| Description |
Making the Case for Digital Understand why pharma advertisers need to rethink their media spend and embrace the digital ecosystem. This panel will tackle the following questions:
- Has pharma adapted their media plans since last November’s FDA hearings to discuss the need for social media guidelines? What has changed? What has stayed the same?
- Although pharma advertisers are slowly moving a portion of their traditional media dollars over to digital, are they doing it correctly? How are pharma companies moving the needle?
- What kind of KPIs does digital need to prove it’s just as effective as television?
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Conference Registration and Additional Information
