DMA 2010

Date	October 10, 2010
Location	Moscone Convention Center San Francisco, CA United States
Speaker	Graham Mudd, VP Media & Search, comScore, Inc.
Session Time	9:05 a.m. - 10:10 a.m.

Description	Master Class Keynote: A Digital Year in Review - What You Need to Know Moving Ahead The last two years represented a critical juncture in a relatively brief history of digital media; a period that was marred by the overhang of a global economic recession that had a particularly negative impact on the U.S. advertising and e-commerce markets. But it was also a period in which digital consumer activity soared, new innovations grabbed hold in the marketplace and businesses got more serious about navigating the digital landscape. In order for digital marketers to position themselves for success in the year ahead, one must begin by reflecting on what has happened over time and how the prevailing trends set the stage for 2011 and beyond. Among the many questions that will be addressed in during this session include: Which consumer trends dominated the digital media landscape in 2010? How are people spending their digital media consumption time? Which new and emerging technologies and services are capturing the attention of the marketplace? What is the state of the digital advertising market? How are trends in the mobile market changing the digital media landscape? comScore''s annual Digital Review offers an overview of the prevailing trends in digital media usage during the year and considers their implications for the year ahead. This report will examine the trends in Internet usage, search activity, e-commerce, online video consumption, online advertising, and mobile, and what digital strategies will be most important for success in short term.

Description

Master Class Keynote: A Digital Year in Review - What You Need to Know Moving Ahead

The last two years represented a critical juncture in a relatively brief history of digital media; a period that was marred by the overhang of a global economic recession that had a particularly negative impact on the U.S. advertising and e-commerce markets. But it was also a period in which digital consumer activity soared, new innovations grabbed hold in the marketplace and businesses got more serious about navigating the digital landscape. In order for digital marketers to position themselves for success in the year ahead, one must begin by reflecting on what has happened over time and how the prevailing trends set the stage for 2011 and beyond. Among the many questions that will be addressed in during this session include:

Which consumer trends dominated the digital media landscape in 2010?
How are people spending their digital media consumption time?
Which new and emerging technologies and services are capturing the attention of the marketplace?
What is the state of the digital advertising market?
How are trends in the mobile market changing the digital media landscape?

comScore''s annual Digital Review offers an overview of the prevailing trends in digital media usage during the year and considers their implications for the year ahead. This report will examine the trends in Internet usage, search activity, e-commerce, online video consumption, online advertising, and mobile, and what digital strategies will be most important for success in short term.

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