| Date | September 28, 2010 | |
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| Location |
MaRS Centre Toronto Canada |
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| Speaker | Brent Bernie, President Media Metrix Canada, comScore, Inc. | |
| Session Time | 10:30 a.m. - 11:15 a.m. |
| Description |
The Digital Consumer: What Is Being Consumed and By Whom? Your digital fundraising success will depend on how well you understand how consumers are consuming online media. This presentation will give you an in-depth look at what is being consumed and by whom and more importantly, how consumers' digital behaviour affect your online fundraising activities. Brent Lowe-Bernie will provide a complete breakdown of the latest trends and perspectives to help you accelerate your traditional and mobile online campaigns. |
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