| Date | October 6, 2010 | |
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| Location |
The Cornell Club New York City, NY United States |
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| Speaker | Elise Neel, VP Marketing Solutions, comScore, Inc. | |
| Session Time | 9:30 a.m. - 10:45 a.m. |
| Description |
Roundtable Discussion: Data - From Aggregation to Action There is more data available on consumers, including demography, linked data, behavior patterns, likes, dislikes, and usage patterns than ever before. The challenge is taking this data and distilling it into actionable results for your business. Web views, emails, search data, clicks, social network posts, empirical data like purchasing habits and credit scores, opinion panels and surveys must be properly aggregated, analyzed and disseminated to be used as a basis for meaningful action. |
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