| Date | September 29, 2010 | |
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| Location |
Hilton Atlanta Atlanta, GA United States |
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| Speaker | Gian Fulgoni, Executive Chairman and Co-Founder, comScore, Inc. | |
| Session Time | 9:30 a.m. - 10:15 a.m. |
| Description |
Keynote: The Future of Online Audience Measurement In this keynote presentation, comScore Executive Chairman Gian Fulgoni will provide an overview of the current state of online audience measurement and the future direction of the industry. His discussion will include an in-depth look at the current digital measurement market, an analysis of various leading methodological approaches and case examples of how marketers are using cutting-edge research to improve the return on their marketing investments. In addition, Mr. Fulgoni will examine the various metrics that can be used to measure online advertising effectiveness, highlighting their positives and negatives. |
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