Vital Digital Market Intelligence for the Travel Industry

The Internet has allowed the travel industry to evolve in ways that were never originally imagined. To stay ahead in this highly competitive industry, marketers require a deep understanding of the digital landscape and rich insights into consumers’ online research and booking activity in the travel sector.

comScore Travel Solutions help the world’s top airline, car rental, hotelier and online travel agency companies understand the online travel landscape to inform business decisions and allow for improved digital marketing strategies.

Winning Starts with Knowing
Today, consumers have more information and choices readily at their disposal than ever before. Not knowing how consumers are shopping and buying across the online travel marketplace can leave marketers at a serious disadvantage. The comScore Travel Competitive Performance Review provides trended views of consumer shopping and buying behavior across travel lines, including air, car, hotel and packages.

Turn Lookers to Bookers
There are many important touch points as consumers move through the purchase funnel. Experienced comScore analysts partner with clients to help uncover new online marketing opportunities, analyze the effectiveness of existing efforts, improve the consumer experience and drive higher customer acquisition and conversion levels.

Evaluate Lost Opportunities
Improving conversion rates is mission critical for online marketers. The Visitor, Non-Buyer Study follows travelers through the entire shopping and buying process, identifies what causes travelers to visit but not book at your site and quantifies the value of lost sales opportunities.

Optimize Your Marketing Investments
Identify and analyze consumer response to a variety of digital marketing efforts, such as email, search and display advertising. comScore analysts work with you to create more efficient and effective marketing plans and to optimize every dollar spent both online and offline.

Stay Ahead of the Curve
As the Internet continues to evolve, success is largely dependent on the ability to capitalize on current trends and have a strategic vision of the future. comScore analysts leverage industry-leading research to provide clients with the insights needed to stay ahead of the competition.

To learn more about comScore Travel Solutions, please contact us today.