Vital Digital Market Intelligence for the Pharmaceutical Industry

The Internet has changed the way consumers research and manage their healthcare needs and the manner in which pharmaceutical manufacturers are able to communicate with them. From health portals to pharmaceutical manufacturer sites, from health advocacy sites to blogs and chatrooms, millions of consumers rely on the Internet as a vital source of health information.

comScore Pharmaceutical Solutions deliver actionable insights to help brand marketers identify key alliances, optimize their digital initiatives, benchmark against the competition and measure the ROI of a brand website and digital marketing programs.

Gain Deep Insights into the Pharmaceutical Landscape
Understand the overall size and depth of the online marketplace. Compare and contrast the performance of your brand’s website and digital strategy against the competition. Leverage key learnings and establish best practices within the industry.

Optimize Your Online Media Spend
Understand the competitive advertising and search marketing landscape for a given therapeutic area. comScore delivers insightful analysis to help uncover which search keywords and ad publishers generate the most, and best qualified, traffic.

Evaluate the Effectiveness of your Digital Programs
comScore provides insight into the total ROI of your pharmaceutical brand’s digital marketing strategy. Quantify the impact of online advertising, website traffic and other marketing activity on brand awareness, favorability, consideration, preference, intent and ultimately conversion or patient compliance.

Improve Content and Increase Messaging Impact
Create content that resonates with your target audience and motivates them to take action by speaking with their physician about a particular health condition or treatment option. Learn how to communicate with customers online and build a meaningful relationship based on trust.

To learn more about comScore Pharmaceutical Solutions, please contact us today.