Most Preferred Online Audience Measurement and Media Planning Solution
comScore Media Metrix Core Reports™ is the industry’s preferred online audience measurement and media planning solution. Top publishers and advertising agencies rely on Media Metrix for measuring audience composition and performance within key user segments.
Media Metrix Core Reports utilizes Media Metrix 360 ™, a panel-centric hybrid solution that has revolutionized digital audience measurement by bridging panel- and server-based approaches to account for 100 percent of a site's audience.
Highlights
- QUALITY: Leverages the industry’s largest and highest quality consumer panel to deliver the most accurate and comprehensive suite of audience metrics.
- COMPLETE: Provides valuable demographic measures, such as age, gender, household income and household size, which aren't available via server-centric solutions that rely on cookie and/or machine data
- COMPREHENSIVE: Reports on more than 70,000 entities, with audience measurement for 41 individual countries and 6 global regions, as well as worldwide totals
- ACTIONABLE: Provides a complete view of consumers’ online behavior, allowing marketers to make sound business decisions and determine the most effective marketing programs
- INTEGRATED: Delivers a robust set of media planning applications that allows users to easily target online audiences based on a variety of demographic, lifestyle, product ownership and online behavioral characteristics
Benefits
For Advertisers and Agencies:
- Understand which sites perform most effectively against your target audience in terms of size and composition
- Analyze emerging media trends to identify attractive new opportunities for reaching your desired audience.
- Evaluate your site performance within categories, competitive sets and over time
- Gauge the performance of online versus traditional media using traditional media metrics such as reach, frequency and GRPs
For Publishers and Ad Networks:
- Understand your audience size, demographic composition and usage intensity
- Analyze your performance on these metrics over time
- Profile your site’s performance relative to the competitors in your category
- Demonstrate your site’s ability to outperform other sites in reaching the target audiences that are important to advertisers
To learn more about comScore Media Metrix, please contact us today.
Media Metrix helps you answer questions such as:
- How large is my site’s audience, and how is it growing over time?
- How engaged are my site’s users, and how do I stack up against my competitors?
- How well does my site perform in attracting the demographic segments that are most important to advertisers?
- Which sites represent the most efficient and effective use of my advertising dollars in reaching my desired target audience?
Testimonials
comScore is supporting our mission by helping us better understand our global audience, millions of dedicated users and hundreds of thousands of volunteer editors, and ultimately assists us in providing more free knowledge to established and emerging Internet populations. Every day I tell someone new that Wikipedia is a top five global Web property – valuable information we would not have known without comScore.
Jimmy Wales
Founder, Wikipedia
