Critical Insights on Digital Device Usage Worldwide

In a world increasingly connected by smartphones, tablets, PCs, e-readers, and other devices, audiences are going online in more ways than ever before – making it critical to understand both what content is being accessed and what devices are being used as access points.

comScore Device Essentials™ is the only solution of its kind to provide insight into unique digital device usage across the globe, offering detail into device characteristics, connection type, and geography. Based on actual observed online visitation data, Device Essentials™ provides a unique and all-encompassing view of web-enabled devices and the traffic coming from these devices.

Highlights

• Global. Available for 60 countries, with additional region-level reporting available for some markets.
• Local. Reporting at the U.S. state and DMA level provides granular insights into similarities and differences between local markets.
• Comprehensive. Provides insight into unique device and traffic share by operators, device characteristics, and web content category, delivering an in-depth profile of audience traffic for any market.
• Flexible. Get answers to your critical business questions with a solution designed to give you the ability to easily filter data by device type, connection type, and geography.

Benefits

For Operators, Carriers, and Device Manufacturers

• Identify your share of local, regional and national devices and traffic – and that of your competitors’.
• Understand the characteristics of devices driving usage on operators’ networks to inform product strategy and marketing decisions.
• Study content category consumption across devices and networks in order to better understand and communicate the value of your service or product to the end-user.

For Publishers, Advertisers, and Ad Networks

• Learn which devices audiences are using to access specific content and evaluate your need for device or OS-specific content optimization.
• Gain insight into regional differences in mobile access and device market share.
• Analyze the value of various devices and platforms in order to reach your audience most effectively.

To learn more about comScore Device Essentials™, please contact us today.