| das Datum | September 22, 2010 | |
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| der Ort |
Olympia National Hall New York City, NY United States |
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| Speaker | Toby Crisp, Manager Marketing Solutions, comScore, Inc. | |
| Session Time | 3:30 p.m. - 4:10 p.m. |
| die Beschreibung |
The Power of Data As the world we live in and the way we communicate becomes more digital the abundance of personal data that is created and is stored has ballooned. How this data is treated and what it is used for has become a source of debate for the media industry. This panel of speakers will illustrate the opportunities for consumers and advertisers, and will openly debate the risks and rewards for all parties in return for consumers' permission to use that data. Our goal is to share insight into the value of the data available online, and to have a debate about sound industry practice and the responsibility shared amongst a wide range of stakeholders to safeguard consumers. |
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