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The Generation Change: Digital Adoption for Brand Marketers

Date: Septembre 21, 2011

Intervenant: Joe Nguyen, comScore VP for Southeast Asia and India

Evènement: iMedia Brant Summit India 2011

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Joe Nguyen’s keynote presentation from the 2011 iMedia Brant Summit in Goa India seeks to answer the following question: India has reached the tipping point for brands to go digital. What does it take to push it beyond?