Date: Juin 30, 2010
Intervenant: Linda Boland Abraham, Marie Pauline Mörn, Andrea Vollman
Evènement: comScore Whitepaper
From advertisers to publishers and from content producers to agencies, nearly everyone can benefit from understanding Web usage patterns through a gender-specific lens. This global report provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.
This 30+ page paper is organized into 7 main content sections, including:
- The Gender Divide
- Women and the Social Web
- Women and Retail
- Content for Women
- Search Activity
- Entertaining Women
- Mobile Women
