Date: Août 20, 2010
Intervenant: Iván Marchant, Country Manager Mexico
Evènement: AMIPCI
The State of the Internet in Mexico was presented by Iván Marchant, comScore country manager of Mexico. The presentation delivers an overview of the global web followed by a thorough analysis of the Internet market in Mexico.
This presentation includes:
- Internet audience and growth: overview by region and country
- A look at what type of content users in Mexico consume and what brands are popular in the region
- Key applications used to communicate on the web
- Use of Social Networking and Entertainment sites across the region
- Penetration and engagement with various content categories including News, Information and Retail
