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The X Factor: Marketing to Women in the Digital Age

Date Septembre 16, 2010
Lieu Helen Mills
New York City, NY
United States
Intervenant Eli Goodman, Search Evangelist, comScore, Inc.
Horaire de la session 1:30 p.m. - 2:30 p.m.
Description

Targeting Your Ultimate Consumer: Specific Demographics and Real Life Applications

The most successful digital marketing campaigns usually have one thing in common: an understanding of the target audience - how they behave, how they interact with digital channels - how to ultimately reach that target demographic with a compelling message. Panelists will present the latest research on "Women on the Web" consumer behavior, highlighting variations among the female demographic. Covering psychodemographics and real life applications, learn what you can do with this data to improve your search marketing campaign and reach your target customer.

Conference Registration and Additional Information