| Date | Mars 17, 2010 | |
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| Lieu |
San Fracisco Marriott Marquis San Francisco, CA United States |
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| Intervenant | Alistair Sutcliffe, VP Marketing Solutions, CPG, comScore, Inc. | |
| Horaire de la session | 12:15 p.m. - 1:00 p.m. |
| Description |
Measuring Purchase Data For CPG Brands In the past year there have been significant strides made in tracking post-purchase behavior by companies like Nielsen, Comscore and Catalina Marketing. Many CPG brands are starting to track how their online ads are driving actual sales lift in new or repeat customers. This session will start to lay out the path for understanding how to use this data, what the pitfalls are for each of the methodologies and how a good CPG buyer can start to increase the effectiveness of their ads using this data. |
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