Social media has undeniably changed the nature and practice of marketing. Consumers now expect brand communications to be a two way dialogue – a phenomenon that presents both a challenge and an opportunity for marketers. comScore believes strong consumer insights are the basis of all sound marketing strategies, but this is particularly true in the quickly evolving world of social media.

comScore Social Media solutions provide an array of insights aimed at understanding and leveraging social media conversations and providing a full suite of media measurement metrics that can be directly compared to other forms of marketing.