| Fecha | abril 11, 2012 | |
|---|---|---|
| Localidad |
J.W. Marriott, Washington D.C. Washington D.C. United States |
|
| Presentador | John Mangano, VP Pharmaceutical Marketing Solutions, comScore, Inc. & Mike Hulfachor, Director Client Service and Consulting, comScore, Inc. | |
| Tiempo de sesión | 9:30 a.m. - 10:00 a.m. |
| Descripción |
Using Holistic Marketing Insights to Drive Consumer Engagement and Brand Preference in the DTC Marketplace There are so many factors that influence your brand’s day-to-day health, it is no longer possible to plan, execute and evaluate your marketing activities in a vacuum. By learning how various marketing levers impact brands, you will gain an understanding of the best metrics and tactics to optimize your marketing strategy. In this informative session, Mike Hulfachor and John Mangano will analyze the effects of consumer engagement on brand health and equity. Hear how incorporating unique and meaningful experiences into your marketing efforts can promote your brand’s preference in a competitive DTC marketplace. |
|---|
