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Datum februari 23, 2012
Locatie The Leela Kempinski
New Delhi
India
Spreker Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc.
Tijd 5:45 p.m. - 6:30 p.m.
Beschrijving

Keynote: State of the Internet India with Lessons Learned in the Digital Measurement Trenches of Online Advertising

In this presentation, Gian Fulgoni, Executive Chairman and Co-Founder of comScore will provide an overview of the current digital landscape in India. Mr. Fulgoni will highlight key issues such as the use of mobile devices, social media and video to understand how these rapidly evolving activities are driving future trends. Finally, this keynote will provide a comprehensive understanding of how to best measure digital advertising effectiveness based on lessons learned from comScore’s extensive research.