Start your engines.
The industry is about to advance.
Announcing a streamlined solution to panel and server data reconciliation that takes comprehensive audience measurement full circle. Driven by industry leaders comScore and Omniture, this solution leverages Omniture’s web analytics infrastructure to enable unified audience measurement via comScore’s Unified Digital Measurement™ methodology. This best-of-breed approach empowers publishers and advertisers with one set of metrics for a consistent measure of site visitors and market potential.
About the partnership
The partnership will provide publishers with a turnkey solution for inclusion in comScore Media Metrix 360 products powered by Unified Digital Measurement (UDM). This means that publishers who are already Omniture clients will be able to leverage the Omniture tags that are already in place to bypass the normal tag implementation process for UDM. Additionally this partnership makes possible future joint product initiatives that will leverage the granularity of the Omniture site-specific data with the Web-wide view of Internet user behavior provided by comScore.
Read the partnership press release.
Get Started Today
Simply contact your Omniture or comScore representative to participate. All you need to do is say “Go!”.
About Unified Digital Measurement
To learn more about how comScore's Unified Digital Measurement panel-centric audience measurement is advancing the industry, including how to participate by tagging your media and how comScore continues to enable innovative measurement solutions with the assistance of partners such as Omniture, please visit our methodology page.
To learn more about how comScore can help you compete and succeed in the digital world, please contact us today.
Key Advantages
- Publishers gain visibility with more comprehensive measurement of their audiences so they can better represent themselves to advertisers.
- Advertisers accelerate with more extensive media reach data to optimize their media planning and return on ad spend.
- The industry moves forward Everybody wins. It's fast. It's efficient. It's ready to go.
Testimonials
This partnership between comScore and Omniture represents a huge step forward for the digital media measurement community. To have these two leaders forge an alliance and provide the industry with an integrated solution for server and audience measurement will help us better understand and improve upon our digital performance.
