DTC National

日期；日子	四月 11, 2012
地方	J.W. Marriott, Washington D.C. Washington D.C. United States
发言者；演讲者	John Mangano, VP Pharmaceutical Marketing Solutions, comScore, Inc. & Mike Hulfachor, Director Client Service and Consulting, comScore, Inc.
会议时间	9:30 a.m. - 10:00 a.m.

描写（文字）	Using Holistic Marketing Insights to Drive Consumer Engagement and Brand Preference in the DTC Marketplace There are so many factors that influence your brand’s day-to-day health, it is no longer possible to plan, execute and evaluate your marketing activities in a vacuum. By learning how various marketing levers impact brands, you will gain an understanding of the best metrics and tactics to optimize your marketing strategy. In this informative session, Mike Hulfachor and John Mangano will analyze the effects of consumer engagement on brand health and equity. Hear how incorporating unique and meaningful experiences into your marketing efforts can promote your brand’s preference in a competitive DTC marketplace.

描写（文字）

Using Holistic Marketing Insights to Drive Consumer Engagement and Brand Preference in the DTC Marketplace

There are so many factors that influence your brand’s day-to-day health, it is no longer possible to plan, execute and evaluate your marketing activities in a vacuum. By learning how various marketing levers impact brands, you will gain an understanding of the best metrics and tactics to optimize your marketing strategy. In this informative session, Mike Hulfachor and John Mangano will analyze the effects of consumer engagement on brand health and equity. Hear how incorporating unique and meaningful experiences into your marketing efforts can promote your brand’s preference in a competitive DTC marketplace.

Conference Registration and Additional Information