日期；日子: 二月 15, 2011
发言者；演讲者: Susan Engleson Kleinman
事件: comScore Webinar
Online display advertising for the financial services industry grew substantially in 2010. In Q4 2010 alone, financial services companies spent over $321 million dollars on display advertising, accounting for over 90 billion impressions. As display advertising continues to grow, understanding this landscape and optimizing the effectiveness of display ad campaigns has never been more important for companies in all segments of financial services – banking, credit cards, brokerage, insurance, and more. During this session, we discuss the latest trends in display advertising for financial services, including:
- Top financial services display advertisers in 2010
- Growth in financial services display advertising
- New techniques in campaign optimization
- Measuring the effectiveness of financial services campaigns
