最受青睐的在线受众测量与媒体规划解决方案
comScore Media Metrix 是业界首选的在线受众测量与媒体规划解决方案。业内的顶级发布商和广告代理将 Media Metrix 视为通用解决方案，用于测量关键用户区段内的受众构成和绩效。他们还将 Media Metrix 用于在线广告促销活动的高级规划。
亮点
- 品质：利用业界最大、品质最高的消费者固定样本组，可提供一系列最精确全面的受众度量。以消费者为中心的方法可提供对消费者的重要分析资料，同时不依赖于以服务器为中心的解决方案所采用的设备或 cookie 度量
- 可行：全面概述消费者在线行为，可让营销人员做出正确的业务决策，确定最有效的营销计划
- 全面：报告对象涉及超过 55,000 个实体，受众测量遍及 37 个国家和 6 个全球化地区，同时还测量全球范围内的总数
- 细致：包括多个关键人口统计因素的受众构成，如年龄、性别、家庭收入和家庭规模
- 整合：提供一系列强大的媒体规划应用软件，可让用户依据各种人口统计信息、生活方式、产品所有权和在线行为特性轻松定位在线受众
好处
对于广告商：
- 了解哪些网站在受众人数和构成方面对目标受众的影响力表现最佳
- 分析新兴媒体趋势，这些趋势代表着颇具吸引力的新机会，能够到达预期受众
- 评估各个类别、竞争组和时间段内的网站绩效
- 使用到达率、频率和 GRP 等传统媒体度量评估在线媒体绩效和传统媒体绩效
对于发布商：
- 了解受众规模、人口统计数据构成和使用强度
- 分析这些度量在一段时间内的绩效
- 相对于同一类别内的竞争对手，评测您网站的表现
- 证实您的网站能够在到达对广告商很重要的目标受众方面胜过其它网站
要了解有关 comScore Media Metrix 的详细信息， 请立即联系我们。
Media Metrix 可帮助您回答以下类似问题：
- 我网站的受众规模有多大？其增长率如何？
- 我网站用户的参与度如何？我如何与我的竞争对手进行抗衡？
- 在吸引对广告商至关重要的人口统计区段方面，我网站的表现如何？
- 在到达我的预期目标受众方面，哪些网站最有效地运用了我的广告费用？
客户引言
Only comScore offers reporters access to an apples-to-apples comparison that measures the entire network of sites owned by each major player.
Ted Leonsis
Vice Chairman, AOL
comScore is supporting our mission by helping us better understand our global audience, millions of dedicated users and hundreds of thousands of volunteer editors, and ultimately assists us in providing more free knowledge to established and emerging Internet populations. Every day I tell someone new that Wikipedia is a top five global Web property – valuable information we would not have known without comScore.
Jimmy Wales
Founder, Wikipedia
comScore’s data relate very closely to our own records and therefore give us an extremely accurate fix on our progress versus our competitors. First class company, data and services.
Rodney Miles
CEO, www.strawberrynet.com
We switched to Media Metrix because we were convinced that comScore's superior measurement methodology would allow us to more accurately evaluate site audiences as well as reach and frequency.
Meridee Alter
SVP, Media Director, RPA
comScore Media Metrix has shown strong leadership in making sense of our industry from a numbers perspective. I particularly appreciate their attention to accurately counting daily unique visitors across all aspects of the digital world.
Andy Jedynak
Chief Marketing Officer, WeatherBug
There is no doubt, comScore continues evolving and scores big time with Media Metrix 360…Now advertisers, agencies and publishers in Latin America will be able to make more accurate digital planning and buying decisions.
Guillermo Abud
Starcom Mediavest Group Latinamerica
