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移动媒体


移动媒体是世界上分布最为广泛的媒体频道之一,这使得可靠的移动媒体测量至关重要。通过利用 comScore 一组全面的移动测量工具的强大功能,营销人员、广告商和发布商可了解移动设备的特性、用户行为、移动广告和内容商品促销等信息,从而可让他们制定更为明智 的移动业务策略。

comScore 移动解决方案允许用户能够前所未有地预见有关移动生态系统的信息。

comScore Mobile Media

Ad Metrix Mobile

comScore Ad Metrix Mobile 可让广告商、代理商和发布商识别哪些广告商正在运行移动陈列式促销活动,在何处运行这些促销活动,以及由哪些广告服务器负责投递广告。
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GSMA Mobile Media Metrics (MMM)

Mobile internet usage is accelerating, driven by the rise of the smartphone. The media industry demanded comprehensive and granular measurement. In response, O2, Vodafone, Orange, T-Mobile, 3 and the GSM Association (GSMA)—the mobile operators’ industry trade body—are publishing the next generation of media reporting in partnership with comScore in the U.K.
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Mobile Advisor

comScore Mobile Advisor is a quarterly report that provides a topline view of the state of the mobile media market. Mobile Advisor organizes key facts about the rapidly-evolving mobile industry, highlighting important industry trends and dispelling common misconceptions.
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Mobile Metrix

comScore Mobile Metrix 可直接并持续性监控移动设备的用户行为,从而能对移动网络浏览情况进行前所未有地深入分析。
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MobiLens

comScore MobiLens 通过结合手机消费者行为、内容商品促销和设备功能,可针对美国及欧洲移动媒体领域提供空前的分析数据。
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Plan Metrix Mobile

comScore Plan Metrix Mobile, an extension of the industry-leading comScore Plan Metrix® service, provides an unparalleled view of the mobile consumer by combining reported mobile behavior and key mobile device ownership characteristics with comprehensive attitudinal, lifestyle and product usage information.
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