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The State of Display Advertising in Germany


日期;日子: 十二月 2, 2010

发言者;演讲者: Peter Bernschneider

事件: comScore Webinar

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The display ad market has rapidly gained pace over the past several months. More than 66 billion online display ads have been served in Germany in September alone, and the market is showing strong growth. Much of this resurgence can be attributed to innovation, ad network expansion and renewed confidence from advertisers. The ability to accurately measure the potential of the display market is now more critical than ever.