Vital Digital Market Intelligence for the Retail Industry
When it comes to shopping, Internet users have more choices than ever before. Internet retailers are open 24 hours a day, 365 days a year. Comparison shopping and buying can be completed quickly and securely from the comfort of a home.
comScore Retail Solutions allow marketers to understand the online retail landscape, create superior digital marketing strategies and identify changes in consumers’ behavior and attitudes as they move through the purchase funnel.
Know Your Market
Diagnosing a market and understanding the competition is the foundation of every successful marketing strategy. The comScore Retail Competitive Performance Review provides insights into consumers’ site visitation and buying behavior as well as trended views of consumer shopping and buying patterns across many types of retailers. These reports can be customized by mass merchants versus specialty stores and multi-channel versus pure-play.
Turn the Cart into Cash
There are many important touch points as consumers move through the purchase funnel. Experienced comScore analysts partner with clients to optimize acquisition and retention programs, uncover new online marketing opportunities, analyze the effectiveness of existing marketing efforts and improve the consumer experience.
Evaluate Lost Opportunities
Improving conversion rates is mission critical for online marketers. The Visitor, Non-Buyer Study follows consumers through the entire shopping and buying process, identifies what causes consumers to visit but not buy on your site and quantifies the value of those lost sales opportunities.
Optimize Your Marketing Investments
Identify and analyze consumer response to a variety of digital marketing efforts, such as email, search and display advertising. comScore analysts work with you to create more efficient and effective marketing plans and to optimize every dollar spent both online and offline.
Stay Ahead of the Curve
As the Internet continues to evolve, success is largely dependent on the ability to capitalize on current trends and have a strategic vision of the future, including the impact of mobile-based online buying. comScore analysts leverage industry-leading research to provide clients with the insights needed to stay ahead of the competition.
To learn more about comScore Retail Solutions, please contact us today.
Key Advantages
- Unparalleled Accuracy: Leverage the power of comScore's PC and mobile Internet user panels to understand consumers' online behavior
- Consultative Approach: Partner with comScore analysts who have a profound understanding of the online industry and extensive retail expertise
- Customizable Solutions: Design studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies
客户引言
We worked with comScore to look at the relationship between Direct Mail and online shopping behavior. The information we uncovered flies in the face of conventional wisdom. It's also information that can help you build a better bond with customers and increase your business and your profitability.
