Posted February 07, 2006 at 04:10 PM by Analyst
Today, M:Metrics is counting in two new languages: the Queen's English and German. With the launch of our European subsidiary, headquartered in London, we have begun measuring the consumption of mobile content and applications in the UK and Germany, and can, for the first time, offer direct comparisons between the mobile behaviors of American, British and German consumers.
At the helm of our European operation Herve Le Jouan, whose noteworthy career highlights include: co-founder of NetValue, an online audience measurement firm that was acquired by Nielsen//NetRatings, managing director, Nielsen//NetRatings and as a senior executive with MediaMetrie the leader in media measurement in France. Herve is joined by Paul Goode, whose career has spanned from the early days of m-commerce to the mobile entertainment industry, building developer communities for Metrowerks and Motorola and a founder of the Mobile Game Interoperability Forum (now part of OMA).
