Digital Analytix is powered by proprietary comScore technology, offering access to data in its disaggregated, raw form. This enables analysis professionals to conduct ad hoc analysis and create new segments on the fly based on business needs. It also provides the ability to create new dimensionality including new products or categories.

The proprietary, disaggregated data storage structure provides your organization the power to answer your current key business questions, while leaving open the door to address the questions you don’t yet know. View your analytics the way that make sense for your business today, and then adapt the view tomorrow to match those needs.

Digital Analytix frees your data from traditional web platform confines to make analysis more agile and more accurate. There is no need to contact the Digital Analytix team or wait for data restructuring if you want to create a new segment or product attribute—the power to adapt your data and view is available to you at any time.