Optimize Media Planning and Buying

Plan the most effective online video advertising campaigns using the same metrics as traditional media planning.

comScore Video R/F™ delivers online video reach and frequency metrics to media planners and buyers. Leveraging comScore’s unique ability to track ad-videos separate from content, Video R/F allows planners to analyze online video advertising plans site-by-site and across media platforms to achieve quantitative media-delivery goals.

Highlights

• Accessible. Reports on campaign reach, frequency and GRP delivery via the easy-to-use MyMetrix interface.
• Flexible. Allows for variable inputs tailored to specific campaign durations.
• Extensive. Measures hundreds of web entities reported each month, ensuring broad coverage for media planning purposes.
• Simple. Delivers crisp, clear charts showing reach build by target group, for easy integration into presentations, proposals and other documents.

Benefits

• Integrate online video into multi-media plans based on consistent planning metrics
• Evaluate a campaign’s impact on the fly so you can adjust campaign inputs to achieve specific campaign objectives
• Plan against content-videos only or ad-videos only inventory splits and identify publishers’ video ad-clutter
• Conduct comparative analyses across multiple sites for optimal media planning
• Plan and evaluate campaigns across the Internet, from large sites with sizable reach to niche sites with increased frequency
• Leverage frequency capping to control distribution of ad impressions and prevent over exposure of ad creative

To learn more about comScore Video R/F, please contact us today.