Actionable Insights into Consumers’ Mobile Behaviors
In today’s rapidly-evolving mobile landscape, marketers need trusted insights into consumers’ mobile behaviors in order to build effective strategies that reach key audience segments.
comScore Mobile Metrix® 2.0 brings comScore’s Unified Digital Measurement™ to smartphone devices, combining on-device metering with census-level data to provide the most accurate and detailed view into U.S. mobile media usage across apps and the mobile web, providing actionable insights for advertisers, agencies, publishers and app developers.
Highlights
- ACTIONABLE: Get a handle on your mobile marketing KPIs so that you can tweak campaigns to reach the right audiences, deliver greater impact and more efficiently allocate marketing spend.
- ACCURATE: Combines on-device meter technology with census-level insight to provide a trusted currency to help support growth in the mobile economy.
- ADVANCED: Utilizes comScore’s industry-leading classification dictionary for clear insight into which properties attract mobile web and app audiences, providing seamless usage with comScore’s suite of audience measurement tools including comScore Media Metrix.
Benefits
For Advertisers and Agencies:
- Understand which mobile sites and apps perform most effectively against your target audience in terms of audience size and composition.
- Optimize your mobile ad spend by understanding how publishers compare across key metrics including unique visitors, duration and demographic segmentation.
- Analyze the emerging media trends that signal attractive new opportunities for reaching and engaging your desired audience.
For Publishers and App Developers:
- Analyze the size and characteristics of your mobile web and app audience compared to your competitors’.
- Know your mobile audience size, demographic composition and usage intensity and evaluate these trends over time.
- Validate your audience with proven, third-party metrics to help support mobile advertising sales.
- Understand how your mobile web and app audiences vary across smartphone operating systems.
To discover how comScore can help you compete and succeed in the digital world, please contact us today.
comScore’s Mark Donovan shares his thoughts on the introduction of Mobile Metrix 2.0 and what this means for today’s mobile industry.
Mobile Metrix 2.0 helps you answer key questions such as:
- Which sites and apps attract the largest mobile audiences and account for the greatest share of time spent?
- How does my audience vary across smartphone platforms and where should I allocate my development resources to improve my reach among key mobile audiences?
- How do the size, engagement and demographic composition of my mobile audience compare to my competitors'?
- Which sites and apps enable me to reach my desired target audience with mobile advertisements?
Testimonials
Mobile Metrix is an invaluable source of audience insights needed to navigate today's rapidly changing mobile landscape.
