Strategic Insight into Key Mobile Market Trends

comScore Mobile Advisor™ is a quarterly report that provides a topline view of the state of the mobile media market. Mobile Advisor organizes key facts about the rapidly-evolving mobile industry, highlighting important industry trends and dispelling common misconceptions.

Highlights

• Actionable: Offers insights into key market trends by genre of mobile media and types of technology and devices.
• Strategic: Allows for strategic analysis of the key market enablers that are impacting the uptake of various mobile services.
• Detailed: Provides specific demographic information about who is doing what on mobile and which segments are using specific services.
• Comparable: Offers comparisons across media, providing an understanding of how mobile stacks up against the PC and other media.

Benefits

For Advertisers:

• Improve your understanding of the mobile media landscape, including usage, technology and device trends
• Analyze emerging media trends to identify attractive new opportunities for reaching your desired audience
• Help to understand how mobile media fits in with the marketing mix and compares to PC Internet usage
• Understand what brands are advertising on mobile, especially within a given competitive set

For Publishers:

• Improve your understanding of the mobile media landscape, including usage, technology and device trends
• Make strategic decisions about your mobile business by understanding audience sizes and drivers in the market
• Understand which technologies and access methods are suitable for your publications

To learn more about comScore Mobile Advisor, please contact us today.