A Smarter, More Powerful Media Planning Tool
The digital media planning process can be a frustrating one because it often requires significant manual data analysis, multiple spreadsheets, various data sources and inconsistent outcomes. Media Planner 2.0 eliminates these frustrations by reinventing the media-planning process so that it is simpler and more efficient, while still delivering the most effective results.
comScore Media Planner 2.0 enables a fully-digitized planning process, helping agencies to build more efficient plans, eliminate waste and garner overall better results. By integrating and automating the entire workflow of media planning, Media Planner 2.0 provides a unified digital workspace with one-click optimization. It also eliminates the need for manual spreadsheet tasks, which can be time-consuming and subject to user-error.
Highlights
- One-click optimization. A scenario-planning engine allows planners to create optimized draft media plans with a single click based on specific campaign goals. And, a goal-seeking feature tweaks placement-level impressions to meet R/F goals, such as maximize impressions, reach and/or budget.
- End-to-end workflow solution. Only comScore offers a universal end-to-end suite of advertising solutions, allowing users to plan, optimize and measure the effectiveness of campaigns across a variety of dimensions using the same comScore data and insights.
- Easy and intuitive. Cutting edge optimization features enable non-technical experts to simply and efficiently build the best possible plans. This tool allows users to quickly assess the impact that placements will have on specific campaign goals.
Benefits
For Agencies
- Perform all of your planning work on the cloud.
- Eliminate unnecessary and inefficient communications and increase speed to market.
- Send RFPs, merge proposals and analyze packages seamlessly, while eliminating the need for 50+ spreadsheets.
- Build consideration sets based on demographic, lifestyle or behavioral targets so you can reduce ad-hoc trial and error.
For Publishers
- Get a transparent view into how your inventory compares to other entities using the same key performance indicators as agencies.
Media Planner helps you answer key questions such as:
- Which sites provide the optimal reach and frequency for my campaign within my specific budget constraints?
- How will the performance of my campaign change with varying impression levels?
- How can I generate a media plan quickly that meets my reach-based campaign goal(s)?
- Will targeted placements be more cost-effective for my campaign?
Testimonials
We use several comScore services, and while the ability to create media plans using demographics is important, the addition of other targeting criteria like product ownership, purchase intent, lifestyle and online usage into the mix is a great way to improve the efficiency of online media plans.
