Connect Attitudes and Lifestyles with Online Behavior
Demographic characteristics alone do not adequately predict consumers’ brand or category specific purchase behaviors. Media planners and advertisers require a thorough understanding of the interests, lifestyles and buying habits—both online and offline—of their target audiences. In parallel, publishers seeking to increase ad revenue require detailed intelligence that demonstrates the value of their site relative to the competition.
comScore Plan Metrix® is the only single-source service that combines Internet users’ actual online behavior with detailed information about their lifestyles, interests, opinions/attitudes, demographics and product preferences.
Highlights
- ACCURATE: Leverages the comScore panel to obtain reliable, passively-observed online behavior
- GRANULAR: Encompasses more than 10,000 websites from large portals to small niche websites in 30 local markets
- COMPREHENSIVE: Includes monthly site-level descriptive consumer information across 6,000 data points in 22 content categories
- INTEGRATED: Categorizes and reports using the same hierarchical media dictionary as other comScore products, making it easy to compare audiences on a consistent basis
- SIMPLE: Provides a wide range of analyses via an easy-to-use interface
Benefits
For Agencies and Advertisers:
- Build powerful media plans and persuasive campaigns based on a deep understanding of your target audience
- Align your marketing strategies with the key interests and lifestyles of your target audience
- Identify relevant online locations, and measure any target audience based on the needs of a specific media plan
For Publishers:
- Command premium ad pricing by proving the relevancy of your site to advertisers
- Deliver more value to advertisers with a knowledge of the lifestyles, attitudes, demographics and product preferences of your site visitors
Know where to focus your marketing efforts to grow site traffic from your target audience. To learn more about comScore Plan Metrix, please contact us today.
Plan Metrix helps you answer questions such as:
- How can I go beyond standard demographics to describe my audience?
- What are the lifestyles, interests and product preferences of visitors to a particular site or a site category?
- How can I create more persuasive ad campaigns?
- When my target audience is defined by lifestyles and interests, where can I find them online?
Testimonials
Plan Metrix is the only syndicated service that provides behavioral audience insight for sites in Spanish, which places the burgeoning online Hispanic market head to head with general market in terms of available research.
