Gain Insights into Mobile Trends and Consumer Behavior
Many marketers are flying blind, with little or no insight into the behavior and characteristics of mobile users.
comScore Mobile Metrix® provides direct and continuous monitoring of actual consumer behavior on mobile devices, giving unprecedented insight into mobile web browsing.
Highlights
- DETAILED: Reports results by operator, platform, gender, age and household income to accurately reveal your mobile audience
- ACCURATE: Monitors the behavior of real people for dependable measurement of the size and composition of your mobile-device browsers
- ADVANCED: Utilizes comScore's industry-leading classification dictionary for clear insight into which properties attract mobile web audiences
- PROVEN: Employs technology developed and improved over a ten-year period of industry leadership
Benefits
For Advertisers:
- Optimize your mobile ad spending, and reach your desired target audience, by site, operators and platforms
- Evaluate your brand reach versus the competition
- Drive your business using accurate metrics on brand reach, audience demographics and user behavior
For Publishers:
- Improve your understanding of the mobile web audience
- Analyze the size and characteristics of your mobile audience compared to your competitors
- Gain access to trusted audience measurement data for sales and site development
To learn more about comScore Mobile Metrix, please contact us today.
Mark Donovan, Senior Vice President, Mobile, sits down with Rob Woodbridge to talk all things mobile.
Mobile Metrix helps you answer questions such as:
- Who is my mobile audience, and how engaged are they?
- How do the size and demographic composition of my site’s visitors compare to my competitors'?
- Am I attracting the most valuable audience for my advertisers?
- How is my site doing compared to my competitors?
Testimonials
Mobile Metrix is the best in the measurement business. Their data is rock-solid, and their methodology is impeccable.
Becky Gill
Research Analyst, Microsoft
