An Unprecedented View of Mobile Browsing
GSMA Mobile Media Metrics (MMM) aligns the dual power of anonymised census mobile Internet data with rich demographics to unveil the most powerful view of the who, what and where of the Mobile Web.
The mobile network operators provide irreversibly anonymised census-level data for mobile Internet usage. Demographic data is ascribed onto the unique persistent ID for each anonymous user in the census data. The demographic data is collected with consent from a representative sample of mobile users. Wi-Fi traffic, not seen in the mobile network traffic, can be captured in server-side logs of media owners and ad networks by tagging with comScore.
Delivered via the sophisticated comScore MyMetrix interface, GSMA MMM Core Reports addresses mobile browsing and is the first and foundational component of the comScore GSMA MMM suite.
Highlights
- UNPRECEDENTED INSIGHT: Census-level data removes the traditional sample limits to analysing mobile browsing behaviour, within a 6-tier site classification structure.
- RICH PROFILES: Segment your audience by demographics, by detailed mobile handset specifications and by 115 content categories.
- TRUSTED: For full transparency, GSMA MMM is being audited by ABCe under the auspices of the Joint Industry Committee for Web Standards in the U.K. and Ireland (JICWEBS).
- POWERFUL: Delivered via the robust comScore MyMetrix interface, the industry standard for digital measurement.
Benefits
Advertisers and Agencies:
- Understand which sites perform most effectively against your target audience in terms of size and composition
- Analyze emerging media trends to identify attractive new opportunities for reaching your desired audience
- Evaluate your site performance within categories, competitive sets and over time
Publishers and Ad Networks:
- Understand your audience size, demographic composition, mobile handset profile and usage intensity
- Analyze your performance on these metrics over time
- Profile your site’s performance relative to the competitors in your category
- Demonstrate your site’s ability to outperform other sites in reaching the target audiences that are important to advertisers
To learn more about comScore GSMA MMM Core Reports, please contact us today.
GSMA MMM Core Reports helps you answer questions such as:
- How large is my site’s audience, and how is it growing over time?
- How engaged are my site’s users, and how do I stack up against my competitors?
- How well does my site perform in attracting the demographic segments that are most important to advertisers?
- Which sites are the most efficient and effective for reaching my desired target audience?
- Which mobile handsets are driving the most engagement amongst my desired target audience?
Testimonials
Mobile Media Metrics is probably the biggest step forward in terms of growing the mobile display market that we have seen in 10 years.
